Cases

**ICEbear and Moscow Winterra Sign Strategic Cooperation Agreement to Deepen Partnership and Explore New Development Opportunities**    After two years of  running-in, **ICEbear Company** and **Moscow Winterra Company** have reached a significant milestone in their cooperation. Based on their high recognition of each other's production capabilities, coordination efficiency, and team professionalism, the two sides have formally signed a **strategic cooperation agreement**, further consolidating their long-term partnership and jointly opening up broader market prospects.      ### **Cooperation Background: From Running-in to Deep Mutual Trust**  Since establishing their long-term supply partnership, the two sides have demonstrated a high degree of synergy in business docking:  - **Matching Production Strengths**: ICEbear's technical expertise in the R&D and manufacturing of ice-making equipment (such as commercial ice machines and cold-chain equipment) complements Winterra's channel resources and industry demand insights in the Russian market.  - **Professional Team Collaboration**: Teams from both sides have exhibited efficient communication capabilities in supply chain management, technical docking, customer service, and other links, ensuring seamless order fulfillment and after-sales support.  - **Aligned Market Goals**: Both sides focus on expanding the application of ice-making equipment in sectors such as food processing, supermarkets, and cold-chain logistics, committing to enhancing market share through stable product quality and services.      ### **Core Directions of the Strategic Cooperation Agreement**  This signing marks an upgrade of the partnership from a "supply relationship" to "strategic collaboration," with a focus on the following areas:  1. **Product Customization and Technical Synergy**     - Jointly develop ice-making equipment adapted to local scenarios in the Russian market, considering factors like climate, energy conditions, and customer needs (e.g., low-temperature-resistant models, energy-efficient products).     - ICEbear will share partial technical parameters and R&D resources with Winterra to support the latter in providing customized solutions for end customers.    2. **Market Expansion and Brand Co-building**     - As ICEbear's core partner in the Russian market, Winterra will lead brand promotion and channel development, including participating in industry exhibitions and launching localized marketing campaigns.     - The two sides will jointly introduce "China-Russia Cold-Chain Solutions" to enter niche markets such as food and beverage chains and fresh produce e-commerce with their combined strengths.    3. **Supply Chain and Service System Optimization**     - Establish regional warehousing and logistics centers to shorten delivery cycles and reduce inventory costs.     - Collaboratively build an after-sales support network to provide customers with rapid-response installation and maintenance services, enhancing the user experience.      ### **Significance and Prospects of the Cooperation**  - **For ICEbear**: Leveraging Winterra's local advantages to further open up the Russian and CIS markets, accelerate internationalization, and enhance brand influence in Eastern Europe.  - **For Winterra**: Relying on ICEbear's R&D and manufacturing capabilities to strengthen its competitiveness in the refrigeration equipment sector and consolidate its market position with differentiated products.  - **Industry Impact**: The cooperation may set a benchmark for manufacturing collaboration in China-Russia cross-border trade, particularly in the cold-chain equipment sector, showcasing a "technology + channel" dual-driven partnership model.    As stated by senior executives of both sides at the signing ceremony: "Two years of running-in have laid a foundation of mutual trust, and future strategic cooperation will unlock greater value." With the agreement's implementation, the two sides are expected to achieve breakthroughs in technological innovation, market expansion, supply chain integration, and other dimensions, jointly writing a new chapter in China-Russia enterprise cooperation.      **Let’s wait and see, and look forward to the two sides jointly launching a more imaginative future of cooperation!**

In February 2025, our company c. The biennial grand fashion exhibition has attracted the attention of numerous customers both domestically and internationally. The ICEbear brand has also stood out with its unique advantages and received rave reviews.  

  Icebear Company has renewed its five-year foreign trade supply agreement with Appassion Play Company, a large Russian clothing retail chain with a long history and a loyal customer base. Appassion Play is a household brand in Russia, with stores located in the most bustling commercial centers of major and medium-sized cities across the country. It enjoys widespread popularity among consumers of all age groups. The collaboration between our company and Appassion Play has spanned over a decade, characterized by mutual respect and understanding. Order volumes have shown a consistent upward trend year by year, reflecting Appassion Play’s high satisfaction and recognition of our products and services. Both parties have expressed great anticipation and confidence in the renewed collaboration moving forward. ​